ADV Films score US distribution deal with Geneon

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melonpan

Death Scythe
According to <a href="http://www.icv2.com/articles/news/11182.html">ICv2</a>, <a href="http://www.advfilms.com">ADV Films (US)</a> will soon control (starting on October 1st) the sales, marketing and distribution of <a href="http://www.geneonanimation.com">Geneon Entertainment's (US)</a> anime releases. Despite axing these departments (and cutting dozens of jobs in the process), Geneon will still license and produce anime is the US, essentially acting a "label" rather than a fully fledged anime distributor.

It remains to be seen how this reorganisation will effect Geneon's releases (mostly via <a href="http://www.mvm-films.com">MVM</a>) in the UK.
A recently added <a href="http://www.animeondvd.com/news/pr.php?pr_view=1138">press release</a>&nbsp;sheds more light on&nbsp;the deal, and how it will&nbsp;affect consumers and&nbsp;retailers.
 
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