<a href="http://www.animeuknews.net/news/1482/adv-films-score-us-distribution-deal-with-geneon">Following on</a> from the earlier news that <a href="http://www.geneonanimation.com">Geneon Entertainment USA's</a> (a large US distributor; <a href="http://www.mvm-films.com">MVM</a> distribute a lot of their titles in the UK) sales and marketing will be completely taken over by <a href="http://www.advfilms.com">ADV Films (US)</a> - for the benefit of both companies; Geneon have laid off five of their staff from this area, making a total decrease in company staff of 20%.
Another major development reveals that <a href="http://en.wikipedia.org/wiki/Geneon">Geneon Entertainment USA</a> is now wholely owned by Dentsu (a massive Japanese company who specialise in advertising) again, after 34% of its share was sold to d-rights (a subsidary of Mitsubishi Corporation).
This 34% share has now been divested, and so Geneon Entertainment USA is owned solely by <a href="http://en.wikipedia.org/wiki/Dentsu">Dentsu</a>. It is to be noted that the collaboration set up a two billion Yen fund for the international promotion of <a href="http://www.animenewsnetwork.com/encyclopedia/anime.php?id=6634">"Guardian of the Sacred Spirit"</a> (Seirei no Moribito) - which was produced by <a href="http://www.productionig.com">Production I.G</a>, whether or not this fund still stands and/or if d-rights will have any involvement in the promotion is unknown at this point in time, likewise for what this could mean for the future of Geneon Entertainment USA.
Another major development reveals that <a href="http://en.wikipedia.org/wiki/Geneon">Geneon Entertainment USA</a> is now wholely owned by Dentsu (a massive Japanese company who specialise in advertising) again, after 34% of its share was sold to d-rights (a subsidary of Mitsubishi Corporation).
This 34% share has now been divested, and so Geneon Entertainment USA is owned solely by <a href="http://en.wikipedia.org/wiki/Dentsu">Dentsu</a>. It is to be noted that the collaboration set up a two billion Yen fund for the international promotion of <a href="http://www.animenewsnetwork.com/encyclopedia/anime.php?id=6634">"Guardian of the Sacred Spirit"</a> (Seirei no Moribito) - which was produced by <a href="http://www.productionig.com">Production I.G</a>, whether or not this fund still stands and/or if d-rights will have any involvement in the promotion is unknown at this point in time, likewise for what this could mean for the future of Geneon Entertainment USA.